Influence and Impact II

A couple of weeks ago I attended several sessions of the virtual Influence and Impact Summit produced by Michael Hyatt of Platform University. It was seriously one of the best online summits I’ve ever participated in. (If it happens again next year make sure you sign-up for the free event!) The speakers were insightful, the topics were impactful, and the take-aways were truly meaningful. In my last blog, I reviewed several quotes by the legendary John Maxwell. (Missed it? Check it out!) As I mentioned in that blog, I actually had two favorite sessions. And because I couldn’t pick a winner, I chose to talk about them in alphabetical order.

5 Steps to Create Your Healthcare Marketing Calendar: A Strategic Guide for 2025

by Dr. Kelley Mulhern

Creating a healthcare marketing calendar is a vital step for any successful medical practice. Just as you carefully plan your office layout, design your brochures, and structure patient care protocols, your marketing efforts deserve the same level of thoughtful preparation. A well-crafted marketing calendar—sometimes called a Connections Calendar—helps you map out all the community touchpoints and promotional activities your practice will engage in throughout the year.

A desk with a calendar, computer, and marketing materials. Post-it notes with "healthcare marketing" and a pen. A phone with scheduling app open

Planning your healthcare marketing in advance allows you to maintain consistent patient communication and capitalize on seasonal opportunities. Rather than scrambling to create last-minute campaigns, a marketing calendar gives you the structure to build meaningful relationships with your community while efficiently managing your practice resources.

Healthcare Marketing Goals -Set Your Annual Goals!

by Dr. Kelley Mulhern Leave a Comment

“What?” You might be asking.

“It’s time to set my annual healthcare marketing goals already?”

Yes! I know the year isn’t over yet and you’re still making progress on this year’s goals. But having the next year’s goals in place by the beginning of October gives you time to cement those goals in your subconscious.

I don’t typically recommend a specific way to create your goals…different ways work best for different people. You could produce S.M.A.R.T. goals as discussed by Tony Robbins. You could build D.U.M.B. goals as discussed by Brendon Burchard. (Seriously, check this out!) The important thing is that you find a goal-setting method that works for you and stick with it. I have a few tips to help you along the way:

Membership Medicine

by Dr. Kelley Mulhern Leave a Comment

Practicing as an in-network provider can be the path of least resistance in terms of new patient acquisition. But if you want your dream practice, a membership medicine practice is worth the effort.

In-Network

It’s understandable that some practitioners choose to be in-network with insurance companies when they first open their practices. A new doctor hasn’t yet established a patient base, and when you’re in-network, you don’t have to work as hard to bring new patients indoor doors. The insurance company sends people to you by listing you as an in-network provider. open-966315_1280

Small Hinges Swing Big Doors

by Dr. Kelley Mulhern Leave a Comment

A hinge is a small piece of metal that uses leverage and physics to move something much bigger than itself…a door. No, this blog isn’t about home or office repairs. This blog is about the huge impact minor changes can make in your practice.

Here’s a specific example: Years ago I worked in a high-end wellness-oriented chiropractic practice. Our ideal patients were those who were healthy and wanted to be healthier. We couldn’t understand why, given the office environment and energy, patients often returned to the pain conversation. Then we removed one phrase from our vocabulary. That phrase was “How’re you feeling today?”

Thanks, Gratitude, and Appreciation…and Healthcare Marketing

by Dr. Kelley Mulhern Leave a Comment

With Thanksgiving and the Holiday Season fast-approaching, I wanted to take this opportunity to discuss thanks, gratitude, and appreciation as they apply to your healthcare marketing strategy. (If these are not currently part of your marketing strategy, make sure to keep reading!)

The Mystery of the Disappearing Healthcare Patient

by Dr. Kelley Mulhern Leave a Comment

Think back to that disappearing healthcare patient who’s been tickling the back of your brain. You know the one – we all have them. The patient who you thought was doing well…getting better…seemed happy…and then one day, just disappeared from your private healthcare practice. Perhaps they were a relatively new patient, or maybe they’d been part of your practice for years. Why did they leave? Did they move away? Were you so successful in your treatment they didn’t need you anymore? Maybe they got laid off and now can’t afford your services.

The BEST Healthcare Practice Building Advice I Can Give

by Dr. Kelley Mulhern Leave a Comment

Meet Dr. Kelley

I’m going to break a cardinal rule of online content marketing today. What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of small business marketing advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of relationship marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain. Best Practice Blue

You’re Being Watched!

by Dr. Kelley Mulhern Leave a Comment

Before we go off on a conspiracy tangent, let me clarify! While we certainly could have an interesting and compelling discussion about surveillance technology, drones, and Internet monitoring, that’s not the point of this blog. Instead, I wanted to remind you that our actions speak much louder than our words, and people are watching. (If you’re a parent, you probably have a few stories from your child-rearing days where this was embarrassingly obvious.)

Continuing Care

by Dr. Kelley Mulhern Leave a Comment

One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.

Marketing Strategies for Massage Therapists Part 1

Cheaper to Keep ‘Em

Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you. That kind of marketing costs you nothing and is the best endorsement you can receive.