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Dr. Kelley

Healthcare marketing resources for private practices.

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
Click Here to Buy the Printed Book -$9.95

Click Below to Buy the e-Book Versions $2.99

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Recent Posts

  • Healthcare Marketing Goals -Set Your Annual Goals!
  • Healthcare Practice Marketing for Introverts
  • Membership Medicine
  • Small Hinges Swing Big Doors
  • Thanks, Gratitude, and Appreciation…and Healthcare Marketing

Archives

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Continuing Care

by Dr. Kelley Mulhern Leave a Comment

One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.

Marketing Strategies for Massage Therapists Part 1

Cheaper to Keep ‘Em

Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you.  That kind of marketing costs you nothing and is the best endorsement you can receive.

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Filed Under: blog Tagged With: building a DPC practice, Community Connections, concierge medicine model, direct pay insurance, Direct Primary Care, direct primary care practice, Dr. Kelley S. Mulhern, email marketing, healthcare marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, Relationship Marketing

Transitioning To A Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

To transition or not to transition, that is the question. What are the factors involved in transitioning to a concierge practice?Spring

Education

The biggest fear most doctors have when they consider transitioning to a concierge practice is the loss of patients. When many patients hear the words “concierge practice” they think they can’t afford it.

This is where education comes in. Educating your patients on what this transition means is the single biggest factor that will determine whether your transition succeeds or fails. That means you will have to go above and beyond to help your patients understand that yes, they can still see you and no, they won’t go broke doing so.

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Filed Under: blog Tagged With: building a DPC practice, concierge medicine model, concierge model, concierge practice, direct primary care practice marketing, Dr. Kelley S. Mulhern, marketing calendar

Membership Practices, Concierge Practices, and Direct Primary Care: Similarities and Differences

by Dr. Kelley Mulhern Leave a Comment

The terms “membership practice”,”concierge medicine,” and “direct primary care” are sometimes used interchangeably. While they have similarities, they have distinct differences too. It’s important to be familiar with the differences so you can help your patients understand them and be more comfortable with your new practice model.Question

If you’re among the many doctors seeking a better way to serve your patients, you may be considering a membership, concierge, or direct primary care practice model. To help you make the best decision for you and your patients, this post will outline what these practice models have in common and how they differ.

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Filed Under: blog Tagged With: concierge medicine model, concierge model, concierge practice, direct primary care practice, DPC, Dr. Kelley S. Mulhern, membership practice, membership-based practice, starting a direct primary care practice, starting a DPC practice

Marketing a Membership, Direct Primary Care (DPC), or Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

More and more physicians are transitioning from a traditional practice to a membership, DPC, or concierge practice. The three terms are often (mistakenly) used interchangeably. (The various ways to structure this type of practice will be discussed in future blogs, so stay tuned!)

If you’re thinking about making the leap, you’ve probably done enough research to know that one of the biggest issues for these practices is marketing.

Perhaps “marketing” is the wrong thing to focus on. Focus, instead, on patient education to help your current patients become comfortable and excited about the new practice model. This can smooth the transition and alleviate some of your patient-retention fears. (Plus it can also save you time and money since you won’t have to focus so much effort on constantly attracting new patients.)

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Filed Under: blog Tagged With: concierge medicine, concierge medicine model, concierge model, concierge practice, direct primary care practice, direct primary care practice marketing, DPC, marketing a DPC practice, marketing a membership practice, membership practice, membership-based practice, starting a direct primary care practice, starting a DPC practice

End of Year Financial Checklist

by Dr. Kelley Mulhern Leave a Comment

Finances can get lost in the shuffle the closer we get to the holidays. Now is the time for your end of year financial checklist. Survey

Meet with Your Team

Schedule meetings with your accountant and financial advisor (if you have one). There may be time sensitive financial strategies that need to be implemented before the end of the year. Let these advisors know of any major changes that have taken place this year or that you’re planning on in the coming year.

Things, like getting married or divorced, buying a home, or having a child, can drastically change your finances and your financial plans need to change accordingly.

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Filed Under: blog Tagged With: building a DPC practice, concierge medicine model, direct primary care practice, Dr. Kelley S. Mulhern, membership-based practice, starting a DPC practice

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