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Dr. Kelley

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
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Marketing a Membership, Direct Primary Care (DPC), or Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

More and more physicians are transitioning from a traditional practice to a membership, DPC, or concierge practice. The three terms are often (mistakenly) used interchangeably. (The various ways to structure this type of practice will be discussed in future blogs, so stay tuned!)

If you’re thinking about making the leap, you’ve probably done enough research to know that one of the biggest issues for these practices is marketing.

Perhaps “marketing” is the wrong thing to focus on. Focus, instead, on patient education to help your current patients become comfortable and excited about the new practice model. This can smooth the transition and alleviate some of your patient-retention fears. (Plus it can also save you time and money since you won’t have to focus so much effort on constantly attracting new patients.)

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Filed Under: blog Tagged With: concierge medicine, concierge medicine model, concierge model, concierge practice, direct primary care practice, direct primary care practice marketing, DPC, marketing a DPC practice, marketing a membership practice, membership practice, membership-based practice, starting a direct primary care practice, starting a DPC practice

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