Small Hinges Swing Big Doors

December 1, 2019 by Dr. Kelley Mulhern Leave a Comment

A hinge is a small piece of metal that uses leverage and physics to move something much bigger than itself…a door. No, this blog isn’t about home or office repairs. This blog is about the huge impact minor changes can make in your practice.

Here’s a specific example: Years ago I worked in a high-end wellness-oriented chiropractic practice. Our ideal patients were those who were healthy and wanted to be healthier. We couldn’t understand why, given the office environment and energy, patients often returned to the pain conversation. Then we removed one phrase from our vocabulary. That phrase was “How’re you feeling today?”

Thanks, Gratitude, and Appreciation…and Healthcare Marketing

November 19, 2019 by Dr. Kelley Mulhern Leave a Comment

With Thanksgiving and the Holiday Season fast-approaching, I wanted to take this opportunity to discuss thanks, gratitude, and appreciation as they apply to your healthcare marketing strategy. (If these are not currently part of your marketing strategy, make sure to keep reading!)

The Mystery of the Disappearing Healthcare Patient

November 1, 2019 by Dr. Kelley Mulhern 1 Comment

Think back to that disappearing healthcare patient who’s been tickling the back of your brain. You know the one – we all have them. The patient who you thought was doing well…getting better…seemed happy…and then one day, just disappeared from your private healthcare practice. Perhaps they were a relatively new patient, or maybe they’d been part of your practice for years. Why did they leave? Did they move away? Were you so successful in your treatment they didn’t need you anymore? Maybe they got laid off and now can’t afford your services.

The BEST Healthcare Practice Building Advice I Can Give

October 15, 2019 by Dr. Kelley Mulhern Leave a Comment

Meet Dr. Kelley

The BEST Healthcare Practice Building Advice I Can Give. I’m going to break a cardinal rule of Internet content marketing today. (Sssshhhhh…please don’t turn me in to the Internet content police!) What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of healthcare practice building advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain. Best Practice Blue

Maintain or Regain Your Healthcare Practice?

October 1, 2019 by Dr. Kelley Mulhern Leave a Comment

Maintain or Regain?

Maintain or Regain Your Healthcare Practice?

I had an interesting conversation with my husband Michael, last week. We were talking about how for most people…if they change nothing about their nutrition, exercise, and emotional health habits…today is the healthiest they’ll ever be. For the majority of people who don’t eat well…don’t exercise…and let stress run their lives…they lose health incrementally each day. Thus making today their healthiest day…pretty sobering thought, isn’t it?

You’re Being Watched!

September 15, 2019 by Dr. Kelley Mulhern 1 Comment

Before we go off on a conspiracy tangent, let me clarify! While we certainly could have an interesting and compelling discussion about surveillance technology, drones, and Internet monitoring, that’s not the point of this blog. Instead, I wanted to remind you that our actions speak much louder than our words, and people are watching. (If you’re a parent, you probably have a few stories from your child-rearing days where this was embarrassingly obvious.)

Continuing Care

September 1, 2019 by Dr. Kelley Mulhern Leave a Comment

One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.

Marketing Strategies for Massage Therapists Part 1

Cheaper to Keep ‘Em

Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you. That kind of marketing costs you nothing and is the best endorsement you can receive.

The Cost of Good Employees

August 15, 2019 by Dr. Kelley Mulhern Leave a Comment

Employees can make or break a practice. Even the best doctor can’t overcome a bad staff. If you want to keep your practice successful, you need to understand the cost of good employees. cost

The Front Line

We all know the cliché that your staff is the front line of your practice. They’re the first impression potential patients and patients get of your practice when they call or come into your office. And many of us emphasize this ad naseum to our employees.

Metrics to Measure By

August 1, 2019 by Dr. Kelley Mulhern Leave a Comment

In order to gauge the success of your practice, you need to track certain data. In a sea of numbers, you need to know what metrics to measure by. ruler

Revenue Per Visit

It’s never easy to raise your fees but sometimes it’s necessary. You don’t want to do it arbitrarily, on January 1 for example, because it will seem to your patients, well, arbitrary!

Marketing Among the Madness

July 15, 2019 by Dr. Kelley Mulhern Leave a Comment

Summer is over and everyone’s lives are hectic again. When you’re marketing among the madness, make sure your message doesn’t get lost. Vacation

Vacation is Over

Summers tend to be slow for a lot of practioners. We hope you used your slow summer season productively. But summer is over now and we need to make up for the downtime and ramp up business through smart marketing. However, during this time of year, when people head back to reality, your marketing has to compete with all the other things vying for the attention of potential patients.