As a healthcare professional, you’ve undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the areas of business, finance and marketing. Proficiency in these skills – especially marketing – can help your healthcare practice succeed and allow you to genuinely connect with your communities.
Written by a healthcare professional for healthcare professionals, Community Connections! is the first in a series of books designed to bridge the gap between what you are taught in school and how to market a private healthcare practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can begin forging a strong and genuine connection with potential clients, regardless of previous marketing experience.
This guide is all about building the unique relationship between a health care provider and the local community, while respecting the specific professional and legal issues inherent in that relationship.
Whether you’re a veteran in the healthcare industry or just getting started, Community Connections! contains the valuable advice and practical marketing ideas you need—from the reasons most healthcare practices don’t “market,” to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.