Healthcare Marketing and Zonkies [Dare to be Different!]

November 11, 2018 by Dr. Kelley Mulhern

Healthcare marketing and Zonkies? Seriously, what’s the connection? Healthcare providers often do the same, old, tired events and activities for their healthcare marketing. Certainly there’s a place for those things…they became “standard marketing” (or “workhorses”) because they were effective or provided useful information. We don’t want to throw them out completely…but consider enhancing them with some new, fresh, and interesting healthcare marketing activities where you dare to be different! (The zonkey!)

That’s right! Think outside of the box. Pretend there is no box! Be clever. Be unique with your marketing. Stand out from the crowd of healthcare providers clamoring for the public’s attention…

6 Signs Your Healthcare Practice Marketing is Failing

October 1, 2018 by Dr. Kelley Mulhern

Sometimes the harder we work, the less effective we are, and the same can be true for practice marketing. This blog will explore 6 signs your healthcare practice marketing is failing and what to do about them.

Sign #1: You find yourself working harder, yet producing fewer results. For example, you’re doing more marketing events, but have the same number of new patients each month. Like a hamster on its’ wheel, you can’t seem to make any marketing progress. Tip: Do less marketing with more focus, planning, and intention. Create a written Connections Calendar™. If you need help with this, my Ramp Up For Success Package! is perfect for you. Click here for details.

External Marketing for Healthcare Practices [Easy Definition]

September 1, 2018 by Dr. Kelley Mulhern

We examined the concept of internal marketing for healthcare practices in a previous blog. Let’s turn our attention now to the concept of external marketing for healthcare practices. Simply stated, [external marketing] for healthcare practices is any activity or event done outside the walls of your office to promote your practice. The most effective marketing strategies utilize a combination of internal and external marketing for practice success.

Internal Marketing for Healthcare Practices [Easy Definition]

August 1, 2018 by Dr. Kelley Mulhern

Chances are, when you graduated from your healthcare education institution, you didn’t have a strong background in marketing. If you had to define internal marketing for healthcare practices could you do it? For most providers, the answer is no, yet internal marketing is critical to the success of a practice. If you’re among the majority in this case, take a deep breath. I’m going to give you an easy definition you can use when developing your marketing strategy.

Mid Year Goals Review: Are You on Track?

July 1, 2018 by Dr. Kelley Mulhern

The first six months of this year are behind us, and the final six months are ahead. The July 4th weekend – celebrating America’s Independence – is a great time to perform a mid-year goals review. Step back and reflect on your accomplishments, goals, and progress toward your financial independence. Block an hour or two out of your busy schedule this week to work on the framework of your practice. You can do this review alone, with your partner, office manager, spouse, or anyone intimately involved in the running of your practice. Bring a copy of your written practice goals, paper and pens (or computer) and be prepared to brainstorm, reflect, and reassess.

Mid-Year Goal Check

June 1, 2018 by Dr. Kelley Mulhern

Can you believe we’re halfway through the year! It’s time for a mid-year goal check so we can see how far we’ve come and how far we have to go before the end of the year.

Review Your Goals

Earlier, we discussed setting goals . Because summer is slower for many practices, now is the ideal time to track your progress. Look at each goal. Why was it important? If you don’t have a good answer for that question, you aren’t likely to stick to those goals. Reaching a goal requires sacrifice, and if the goal isn’t compelling, you aren’t going to be motivated to work towards it.

Healthcare Marketing Mindset Series: Pace Yourself

May 15, 2018 by Dr. Kelley Mulhern

Healthcare Marketing Mindset Series: Pace Yourself

The way in which you think about marketing your healthcare practice – what I call your healthcare marketing mindset – is critical to the success of your business. In my last blog, we explored the difference between looking at your practice marketing as an expense versus as an investment. (To briefly recap, marketing your practice is an investment in the future health and success of your business, and should be viewed as such.) In today’s second installment of the healthcare marketing mindset series, I’d like to consider attitudes about time and pace as they relate to marketing.

Healthcare Marketing Mindset I

April 1, 2018 by Dr. Kelley Mulhern

Healthcare Marketing Mindset I

If you spend any amount of time speaking with healthcare professionals in private practice, it’ll quickly become clear as to their healthcare marketing mindset. In other words, what do they think about the concept of marketing their healthcare practice? I find this topic so interesting that I decided to write a series of blogs on the subject of practice marketing mindsets. This first installation will discuss the two main mental perceptions regarding the financial aspect of healthcare marketing.

Who Are Your Healthcare Patients?

March 15, 2018 by Dr. Kelley Mulhern

Who Are Your Healthcare Patients?

As Seth Godin, marketing genius, once commented, “Everyone is not your customer.” In the solo healthcare practice realm, this can be re-stated to say that everyone is not your patient. What?!? A healthcare marketing consultant and published author is telling you not everyone is your patient? It’s true. On a superficial level, of course every single one of the billions of people on this planet aren’t your patients. Let’s look closer and use a specific example.

Are You Attractive?

February 27, 2018 by Dr. Kelley Mulhern

Are you attractive? I don’t mean to get too personal with this question, so let me clarify. Are you “attractive” to other people in the sense that you draw people to you and your healthcare practice? This isn’t a discussion of the sort of attractiveness which includes cosmetics, clothing, accessories, or physique. Instead, I want to talk about your personal ability to interest and engage people.