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Dr. Kelley

Healthcare marketing resources for private practices.

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
Click Here to Buy the Printed Book -$9.95

Click Below to Buy the e-Book Versions $2.99

Kindle (Amazon)

Recent Posts

  • Healthcare Marketing Goals -Set Your Annual Goals!
  • Healthcare Practice Marketing for Introverts
  • Membership Medicine
  • Small Hinges Swing Big Doors
  • Thanks, Gratitude, and Appreciation…and Healthcare Marketing

Archives

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Healthcare Marketing Goals -Set Your Annual Goals!

by Dr. Kelley Mulhern Leave a Comment

set-goals-seal“What?” You might be asking.

“It’s time to set my annual healthcare marketing goals already?”

Yes! I know the year isn’t over yet and you’re still making progress on this year’s goals. But having the next year’s goals in place by the beginning of October gives you time to cement those goals in your subconscious.

I don’t typically recommend a specific way to create your goals…different ways work best for different people. You could produce S.M.A.R.T. goals as discussed by Tony Robbins.  You could build D.U.M.B. goals as discussed by Brendon Burchard. (Seriously, check this out!) The important thing is that you find a goal-setting method that works for you and stick with it. I have a few tips to help you along the way:

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Filed Under: blog Tagged With: Brendon Burchard, Community Connections, D.U.M.B., Dr. Kelley Mulhern, DUMB goals, goal-setting, goals, healthcare marketing, marketing, S.M.A.R.T., smart goals, Tony Robbins

Healthcare Practice Marketing for Introverts

by Dr. Kelley Mulhern Leave a Comment

name tag label with name introvert

Healthcare Practice Marketing for Introverts. Many healthcare professionals are introverts, and that can make healthcare practice marketing and self-promotion challenging. But don’t despair! Here are some tips to help even the most introverted healthcare professional to market their private practice effectively.

First, change your perspective on your activities. Instead of getting overwhelmed at the thought of “marketing,” “networking,” or “promotion,” change your terminology. Are you more comfortable with “connecting,” “helping,” or “sharing?” It sounds silly, but words are powerful.

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Filed Under: blog Tagged With: Dr. Kelley Mulhern, healthcare marketing, healthcare practice, Healthcare professionals, introvert, marketing for introverts, practice marketing, private practice, return on investment

Membership Medicine

by Dr. Kelley Mulhern Leave a Comment

Practicing as an in-network provider can be the path of least resistance in terms of new patient acquisition. But if you want your dream practice, a membership medicine practice is worth the effort.

In-Network

It’s understandable that some practitioners choose to be in-network with insurance companies when they first open their practices. A new doctor hasn’t yet established a patient base, and when you’re in-network, you don’t have to work as hard to bring new patients indoor doors. The insurance company sends people to you by listing you as an in-network provider. open-966315_1280

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Filed Under: blog Tagged With: Community Connections, direct pay insurance, Direct Primary Care, Dr. Kelley S. Mulhern, email marketing, healthcare marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, Relationship Marketing

Small Hinges Swing Big Doors

by Dr. Kelley Mulhern Leave a Comment

small man opening large doorA hinge is a small piece of metal that uses leverage and physics to move something much bigger than itself…a door. No, this blog isn’t about home or office repairs. This blog is about the huge impact minor changes can make in your practice.

Here’s a specific example: Years ago I worked in a high-end wellness-oriented chiropractic practice. Our ideal patients were those who were healthy and wanted to be healthier. We couldn’t understand why, given the office environment and energy, patients often returned to the pain conversation. Then we removed one phrase from our vocabulary. That phrase was “How’re you feeling today?”

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Filed Under: blog Tagged With: change, Community Connections, Dr. Kelley Mulhern, impact, leverage, results, small changes lead to big results

Thanks, Gratitude, and Appreciation…and Healthcare Marketing

by Dr. Kelley Mulhern Leave a Comment

 

thank you

With Thanksgiving and the Holiday Season fast-approaching, I wanted to take this opportunity to discuss thanks, gratitude, and appreciation as they apply to your healthcare marketing strategy. (If these are not currently part of your marketing strategy, make sure to keep reading!)

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Filed Under: blog Tagged With: appreciation, Community Connections, Dr Paul White, Dr. Kelley Mulhern, gratitude, healthcare marketing, healthcare marketing strategy, marie forleo, practice marketing planner, thanks, thanksgiving

The Mystery of the Disappearing Healthcare Patient

by Dr. Kelley Mulhern 1 Comment

disappearing_patientThink back to that disappearing healthcare patient who’s been tickling the back of your brain. You know the one – we all have them. The patient who you thought was doing well…getting better…seemed happy…and then one day, just disappeared from your private healthcare practice. Perhaps they were a relatively new patient, or maybe they’d been part of your practice for years. Why did they leave? Did they move away? Were you so successful in your treatment they didn’t need you anymore? Maybe they got laid off and now can’t afford your services.

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Filed Under: blog Tagged With: Community Connections, direct pay insurance, Direct Primary Care, email marketing, healthcare marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, Relationship Marketing

The BEST Healthcare Practice Building Advice I Can Give

by Dr. Kelley Mulhern Leave a Comment

Meet Dr. Kelley

I’m going to break a cardinal rule of online content marketing today. What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of small business marketing advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of relationship marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain. Best Practice Blue

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Filed Under: blog Tagged With: building a DPC practice, building a private healthcare practice, business building, business growth, Community Connections, direct primary care practice marketing, DPC practice story, Dr. Kelley Mulhern, healthcare practice, medical marketing, practice building advice, Private healthcare practice, solo healthcare practitioner, starting a direct primary care practice, starting a DPC practice, starting a healthcare practice, successful practice

Maintain or Regain Your Healthcare Practice?

by Dr. Kelley Mulhern Leave a Comment

backup-or-restore-sign

Maintain or Regain?

Maintain or Regain Your Healthcare Practice?

I had an interesting conversation with my husband Michael, last week. We were talking about how for most people…if they change nothing about their nutrition, exercise, and emotional health habits…today is the healthiest they’ll ever be. For the majority of people who don’t eat well…don’t exercise…and let stress run their lives…they lose health incrementally each day. Thus making today their healthiest day…pretty sobering thought, isn’t it?

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Filed Under: blog Tagged With: Chiropractor blog, Dr. Kelley Mulhern, goals, healthcare marketing, Healthcare professionals, Relationship Marketing

You’re Being Watched!

by Dr. Kelley Mulhern 1 Comment

Before we go off on a conspiracy tangent, let me clarify! While we certainly could have an interesting and compelling discussion about surveillance technology, drones, and Internet monitoring, that’s not the point of this blog. Instead, I wanted to remind you that our actions speak much louder than our words, and people are watching. (If you’re a parent, you probably have a few stories from your child-rearing days where this was embarrassingly obvious.)eye through keyhole-1200x870.jpg

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Filed Under: blog Tagged With: Community Connections, congruent, Dr. Kelley Mulhern, healthcare, healthcare authority, healthcare leadership, healthcare practice, healthcare practice authority, lead by example, leadership

Continuing Care

by Dr. Kelley Mulhern Leave a Comment

One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.

Marketing Strategies for Massage Therapists Part 1

Cheaper to Keep ‘Em

Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you.  That kind of marketing costs you nothing and is the best endorsement you can receive.

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Filed Under: blog Tagged With: building a DPC practice, Community Connections, concierge medicine model, direct pay insurance, Direct Primary Care, direct primary care practice, Dr. Kelley S. Mulhern, email marketing, healthcare marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, Relationship Marketing

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