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Dr. Kelley

Healthcare marketing resources for private practices.

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
Click Here to Buy the Printed Book -$9.95

Click Below to Buy the e-Book Versions $2.99

Kindle (Amazon)

Recent Posts

  • Healthcare Marketing Goals -Set Your Annual Goals!
  • Healthcare Practice Marketing for Introverts
  • Membership Medicine
  • Small Hinges Swing Big Doors
  • Thanks, Gratitude, and Appreciation…and Healthcare Marketing

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The BEST Healthcare Practice Building Advice I Can Give

by Dr. Kelley Mulhern Leave a Comment

Meet Dr. Kelley

I’m going to break a cardinal rule of online content marketing today. What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of small business marketing advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of relationship marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain. Best Practice Blue

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Filed Under: blog Tagged With: building a DPC practice, building a private healthcare practice, business building, business growth, Community Connections, direct primary care practice marketing, DPC practice story, Dr. Kelley Mulhern, healthcare practice, medical marketing, practice building advice, Private healthcare practice, solo healthcare practitioner, starting a direct primary care practice, starting a DPC practice, starting a healthcare practice, successful practice

Continuing Care

by Dr. Kelley Mulhern Leave a Comment

One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.

Marketing Strategies for Massage Therapists Part 1

Cheaper to Keep ‘Em

Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you.  That kind of marketing costs you nothing and is the best endorsement you can receive.

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Filed Under: blog Tagged With: building a DPC practice, Community Connections, concierge medicine model, direct pay insurance, Direct Primary Care, direct primary care practice, Dr. Kelley S. Mulhern, email marketing, healthcare marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, Relationship Marketing

Metrics to Measure By

by Dr. Kelley Mulhern Leave a Comment

In order to gauge the success of your practice, you need to track certain data. In a sea of numbers, you need to know what metrics to measure by.ruler

Revenue Per Visit

It’s never easy to raise your fees but sometimes it’s necessary. You don’t want to do it arbitrarily, on January 1 for example, because it will seem to your patients, well, arbitrary!

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Filed Under: blog Tagged With: building a DPC practice, direct pay insurance, Direct Primary Care, Dr. Kelley S. Mulhern, email marketing, goals, healthcare marketing, healthcare practice marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, practice building advice, Relationship Marketing

Transitioning To A Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

To transition or not to transition, that is the question. What are the factors involved in transitioning to a concierge practice?Spring

Education

The biggest fear most doctors have when they consider transitioning to a concierge practice is the loss of patients. When many patients hear the words “concierge practice” they think they can’t afford it.

This is where education comes in. Educating your patients on what this transition means is the single biggest factor that will determine whether your transition succeeds or fails. That means you will have to go above and beyond to help your patients understand that yes, they can still see you and no, they won’t go broke doing so.

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Filed Under: blog Tagged With: building a DPC practice, concierge medicine model, concierge model, concierge practice, direct primary care practice marketing, Dr. Kelley S. Mulhern, marketing calendar

Healthcare Marketing Mastermind Group

by Dr. Kelley Mulhern Leave a Comment

Dr-Kelley-Healthcare-Marketing-Mastermind-Group-People-Group-Meeting

Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.

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Filed Under: blog Tagged With: building a DPC practice, building a private healthcare practice, Dr Kelley S Mulhern, Dr. Kelley Mulhern, healthcare marketing, marketing, mastermind groups, medical marketing, practice building advice, practice marketing, Private healthcare practice, starting a DPC practice

Healthcare Marketing Mindset I

by Dr. Kelley Mulhern Leave a Comment

Healthcare Marketing Mindset I

If you spend any amount of time speaking with healthcare professionals in private practice, it’ll quickly become clear as to their healthcare marketing mindset. In other words, what do they think about the concept of marketing their healthcare practice? I find this topic so interesting that I decided to write a series of blogs on the subject of practice marketing mindsets. This first installation will discuss the two main mental perceptions regarding the financial aspect of healthcare marketing.

target_marketing_1600x1302_300dpi

 

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Filed Under: blog Tagged With: building a DPC practice, building a private healthcare practice, Community Connections, direct pay insurance, Direct Primary Care, Dr. Kelley S. Mulhern, email marketing, healthcare marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, Private healthcare practice, Relationship Marketing, starting a direct primary care practice

End of Year Financial Checklist

by Dr. Kelley Mulhern Leave a Comment

Finances can get lost in the shuffle the closer we get to the holidays. Now is the time for your end of year financial checklist. Survey

Meet with Your Team

Schedule meetings with your accountant and financial advisor (if you have one). There may be time sensitive financial strategies that need to be implemented before the end of the year. Let these advisors know of any major changes that have taken place this year or that you’re planning on in the coming year.

Things, like getting married or divorced, buying a home, or having a child, can drastically change your finances and your financial plans need to change accordingly.

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Filed Under: blog Tagged With: building a DPC practice, concierge medicine model, direct primary care practice, Dr. Kelley S. Mulhern, membership-based practice, starting a DPC practice

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