Healthcare marketing resources for private practices.
Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.
If you spend any amount of time speaking with healthcare professionals in private practice, it’ll quickly become clear as to their healthcare marketing mindset. In other words, what do they think about the concept of marketing their healthcare practice? I find this topic so interesting that I decided to write a series of blogs on the subject of practice marketing mindsets. This first installation will discuss the two main mental perceptions regarding the financial aspect of healthcare marketing.
Finances can get lost in the shuffle the closer we get to the holidays. Now is the time for your end of year financial checklist. 
Schedule meetings with your accountant and financial advisor (if you have one). There may be time sensitive financial strategies that need to be implemented before the end of the year. Let these advisors know of any major changes that have taken place this year or that you’re planning on in the coming year.
Things, like getting married or divorced, buying a home, or having a child, can drastically change your finances and your financial plans need to change accordingly.
The BEST Healthcare Practice Building Advice I Can Give. I’m going to break a cardinal rule of Internet content marketing today. (Sssshhhhh…please don’t turn me in to the Internet content police!) What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of healthcare practice building advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain. 
One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.
Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you. That kind of marketing costs you nothing and is the best endorsement you can receive.
In order to gauge the success of your practice, you need to track certain data. In a sea of numbers, you need to know what metrics to measure by.
It’s never easy to raise your fees but sometimes it’s necessary. You don’t want to do it arbitrarily, on January 1 for example, because it will seem to your patients, well, arbitrary!
To transition or not to transition, that is the question. What are the factors involved in transitioning to a concierge practice?
The biggest fear most doctors have when they consider transitioning to a concierge practice is the loss of patients. When many patients hear the words “concierge practice” they think they can’t afford it.
This is where education comes in. Educating your patients on what this transition means is the single biggest factor that will determine whether your transition succeeds or fails. That means you will have to go above and beyond to help your patients understand that yes, they can still see you and no, they won’t go broke doing so.
