practice marketing - Dr. Kelley

Healthcare Practice Marketing for Introverts

Healthcare Practice Marketing for Introverts. Many healthcare professionals are introverts, and that can make healthcare practice marketing and self-promotion challenging. But don’t despair! Here are some tips to help even the most introverted healthcare professional to market their private practice effectively.

First, change your perspective on your activities. Instead of getting overwhelmed at the thought of “marketing,” “networking,” or “promotion,” change your terminology. Are you more comfortable with “connecting,” “helping,” or “sharing?” It sounds silly, but words are powerful.

Junk Food Marketing

by Dr. Kelley Mulhern Leave a Comment

Junk food marketing works in the short term, but it’s not a sustainable way to grow your practice. Make sure you aren’t a junk food marketer! Hot dogs

Have you ever read ingredient labels while food shopping? Almost everything is filled with sugar, even savory foods like bread and tomato sauce are loaded with the stuff! Why? Because it’s a cheap, lazy way to make food palatable. Is it good for you? Certainly not, but it’s cheap and easy. The same thing holds true for practice marketing.

Healthcare Practice Marketing Indecision

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Healthcare practice marketing indecision can cripple your practice growth and stability. Wow, that’s a pretty bold statement…but it’s true. Indecision can result from a lack of focus, certainty, information, or confidence. Since most healthcare professionals receive little education in how to successfully conduct healthcare practice marketing, it’s no wonder they struggle to make strategic marketing decisions.

Healthcare Practice Marketing Sabotage: 3 Surprising Tactics

by Dr. Kelley Mulhern Leave a Comment

Healthcare practice marketing sabotage exists, and should be considered when reviewing your practice marketing strategy. Sabotage is the intentional destruction (or obstruction) of an action, process, or accomplishment. Most of us would be furious to discover someone sabotaging the healthcare practice we’ve worked so hard to build…yet sometimes we’re the ones unintentionally sabotaging ourselves. For example, you’ve probably seen a patient sabotage his own efforts to stick to a new exercise regimen, or her own efforts to lose weight. Self-sabotage happens in personal life, as well as in our businesses.

Healthcare Marketing Mastermind Group

by Dr. Kelley Mulhern Leave a Comment

Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.

6 Signs Your Healthcare Practice Marketing is Failing

by Dr. Kelley Mulhern Leave a Comment

Sometimes the harder we work, the less effective we are, and the same can be true for practice marketing. This blog will explore 6 signs your healthcare practice marketing is failing and what to do about them.

Sign #1: You find yourself working harder, yet producing fewer results. For example, you’re doing more marketing events, but have the same number of new patients each month. Like a hamster on its’ wheel, you can’t seem to make any marketing progress. Tip: Do less marketing with more focus, planning, and intention. Create a written Connections Calendar™. If you need help with this, my Ramp Up For Success Package! is perfect for you. Click here for details.