Healthcare marketing resources for private practices.
Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.
We examined the concept of internal marketing for healthcare practices in a previous blog. Let’s turn our attention now to the concept of external marketing for healthcare practices. Simply stated, [external marketing] for healthcare practices is any activity or event done outside the walls of your office to promote your practice. The most effective marketing strategies utilize a combination of internal and external marketing for practice success.
Can you believe we’re halfway through the year! It’s time for a mid-year goal check so we can see how far we’ve come and how far we have to go before the end of the year. 
Earlier, we discussed setting goals . Because summer is slower for many practices, now is the ideal time to track your progress. Look at each goal. Why was it important? If you don’t have a good answer for that question, you aren’t likely to stick to those goals. Reaching a goal requires sacrifice, and if the goal isn’t compelling, you aren’t going to be motivated to work towards it.
