medical marketing Archives

Up for Review

May 1, 2019 by Dr. Kelley Mulhern Leave a Comment

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Even if you haven’t intentionally created an on-line presence, you may still have an on-line presence. Whether you’re aware of it or not, you and your practice are up for review.

Buyer Beware

If you’re thinking of trying a new restaurant or hair salon, do you hop onto a site like Yelp to find out what others had to say about them? Many of us do, and increasingly, patients are doing the same before choosing a practitioner. A lot of patients are doing this, and as much of 85% of patients let these reviews influence their decision.

Healthcare Marketing Mastermind Group

December 16, 2018 by Dr. Kelley Mulhern Leave a Comment

Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.

External Marketing for Healthcare Practices [Easy Definition]

September 1, 2018 by Dr. Kelley Mulhern Leave a Comment

We examined the concept of internal marketing for healthcare practices in a previous blog. Let’s turn our attention now to the concept of external marketing for healthcare practices. Simply stated, [external marketing] for healthcare practices is any activity or event done outside the walls of your office to promote your practice. The most effective marketing strategies utilize a combination of internal and external marketing for practice success.