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Dr. Kelley

Healthcare marketing resources for private practices.

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
Click Here to Buy the Printed Book -$9.95

Click Below to Buy the e-Book Versions $2.99

Kindle (Amazon)

Recent Posts

  • Healthcare Marketing Goals -Set Your Annual Goals!
  • Healthcare Practice Marketing for Introverts
  • Membership Medicine
  • Small Hinges Swing Big Doors
  • Thanks, Gratitude, and Appreciation…and Healthcare Marketing

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The BEST Healthcare Practice Building Advice I Can Give

by Dr. Kelley Mulhern Leave a Comment

Meet Dr. Kelley

I’m going to break a cardinal rule of online content marketing today. What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of small business marketing advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of relationship marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain. Best Practice Blue

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Filed Under: blog Tagged With: building a DPC practice, building a private healthcare practice, business building, business growth, Community Connections, direct primary care practice marketing, DPC practice story, Dr. Kelley Mulhern, healthcare practice, medical marketing, practice building advice, Private healthcare practice, solo healthcare practitioner, starting a direct primary care practice, starting a DPC practice, starting a healthcare practice, successful practice

Marketing Among the Madness

by Dr. Kelley Mulhern Leave a Comment

Summer is over and everyone’s lives are hectic again. When you’re marketing among the madness, make sure your message doesn’t get lost. Vacation

Vacation is Over

Summers tend to be slow for a lot of practioners. We hope you used your slow summer season productively. But summer is over now and we need to make up for the downtime and ramp up business through smart marketing. However, during this time of year, when people head back to reality, your marketing has to compete with all the other things vying for the attention of potential patients.

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Filed Under: blog Tagged With: Community Connections, Dr. Kelley S. Mulhern, external marketing, healthcare marketing, medical marketing, Relationship Marketing

Patient Education

by Dr. Kelley Mulhern Leave a Comment

Patient education can make or break your practice. No amount of marketing can make up for a lack of patient education.Education

What Do You Do?

It sounds like a ridiculous question, but ask the average person what an orthopedist does. Answers might range from “I don’t know” to, “Something to do with knees.” But what if you’re an orthopedist who specializes in shoulders? A potential patient with a shoulder problem might pass you by because they don’t know orthopedists do more than deal with knee injuries.

It’s up to you to educate patients on what you do…everything you do.

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Filed Under: blog Tagged With: building a private healthcare practice, Community Connections, Dr. Kelley S. Mulhern, external marketing, healthcare marketing, medical marketing, practice building advice

Up for Review

by Dr. Kelley Mulhern Leave a Comment

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Even if you haven’t intentionally created an on-line presence, you may still have an on-line presence. Whether you’re aware of it or not, you and your practice are up for review.

Buyer Beware

If you’re thinking of trying a new restaurant or hair salon, do you hop onto a site like Yelp to find out what others had to say about them? Many of us do, and increasingly, patients are doing the same before choosing a practitioner. A lot of patients are doing this, and as much of 85% of patients let these reviews influence their decision.

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Filed Under: blog Tagged With: direct pay insurance, Direct Primary Care, Dr. KelleyS. Mulhern, email marketing, healthcare marketing, impact, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, medical marketing, practice building advice, Relationship Marketing

Healthcare Marketing Mastermind Group

by Dr. Kelley Mulhern Leave a Comment

Dr-Kelley-Healthcare-Marketing-Mastermind-Group-People-Group-Meeting

Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.

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Filed Under: blog Tagged With: building a DPC practice, building a private healthcare practice, Dr Kelley S Mulhern, Dr. Kelley Mulhern, healthcare marketing, marketing, mastermind groups, medical marketing, practice building advice, practice marketing, Private healthcare practice, starting a DPC practice

External Marketing for Healthcare Practices [Easy Definition]

by Dr. Kelley Mulhern Leave a Comment

marketing-strategy-traffic-signWe examined the concept of internal marketing for healthcare practices in a previous blog. Let’s turn our attention now to the concept of external marketing for healthcare practices. Simply stated, [external marketing] for healthcare practices is any activity or event done outside the walls of your office to promote your practice. The most effective marketing strategies utilize a combination of internal and external marketing for practice success.

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Filed Under: blog Tagged With: building a private healthcare practice, Community Connections, direct pay insurance, Direct Primary Care, Dr. Kelley S. Mulhern, email marketing, healthcare marketing, healthcare practice marketing, marketing a healthcare practice, marketing a small business, marketing for business, marketing for healthcare, marketing strategies for small businesses, marketing strategy, medical marketing, practice building advice, Private healthcare practice, Relationship Marketing, starting a DPC practice

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