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Dr. Kelley

Healthcare marketing resources for private practices.

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
Click Here to Buy the Printed Book -$9.95

Click Below to Buy the e-Book Versions $2.99

Kindle (Amazon)

Recent Posts

  • Healthcare Marketing Goals -Set Your Annual Goals!
  • Healthcare Practice Marketing for Introverts
  • Membership Medicine
  • Small Hinges Swing Big Doors
  • Thanks, Gratitude, and Appreciation…and Healthcare Marketing

Archives

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Marketing Among the Madness

by Dr. Kelley Mulhern Leave a Comment

Summer is over and everyone’s lives are hectic again. When you’re marketing among the madness, make sure your message doesn’t get lost. Vacation

Vacation is Over

Summers tend to be slow for a lot of practioners. We hope you used your slow summer season productively. But summer is over now and we need to make up for the downtime and ramp up business through smart marketing. However, during this time of year, when people head back to reality, your marketing has to compete with all the other things vying for the attention of potential patients.

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Filed Under: blog Tagged With: Community Connections, Dr. Kelley S. Mulhern, external marketing, healthcare marketing, medical marketing, Relationship Marketing

Patient Education

by Dr. Kelley Mulhern Leave a Comment

Patient education can make or break your practice. No amount of marketing can make up for a lack of patient education.Education

What Do You Do?

It sounds like a ridiculous question, but ask the average person what an orthopedist does. Answers might range from “I don’t know” to, “Something to do with knees.” But what if you’re an orthopedist who specializes in shoulders? A potential patient with a shoulder problem might pass you by because they don’t know orthopedists do more than deal with knee injuries.

It’s up to you to educate patients on what you do…everything you do.

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Filed Under: blog Tagged With: building a private healthcare practice, Community Connections, Dr. Kelley S. Mulhern, external marketing, healthcare marketing, medical marketing, practice building advice

Slow Summer Season

by Dr. Kelley Mulhern Leave a Comment

Summer is upon us, and that can mean a slow down in business for some. Let’s look at some ways to give your practice a boost during the slow summer season.

Step Up Your ProjectsSummer

Now that things are quieter, you have time to devote to all those projects you neglected when things were hopping. And if you focus on the right ones, they can help drive business to your practice during the slow summer season.

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Filed Under: blog Tagged With: Community Connections, external marketing, healthcare authority, healthcare marketing, marketing, practice building advice

Junk Food Marketing

by Dr. Kelley Mulhern Leave a Comment

Junk food marketing works in the short term, but it’s not a sustainable way to grow your practice. Make sure you aren’t a junk food marketer!Hot dogs

Have you ever read ingredient labels while food shopping? Almost everything is filled with sugar, even savory foods like bread and tomato sauce are loaded with the stuff! Why? Because it’s a cheap, lazy way to make food palatable. Is it good for you? Certainly not, but it’s cheap and easy. The same thing holds true for practice marketing.

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Filed Under: blog Tagged With: Dr. Kelley S. Mulhern, external marketing, healthcare marketing, healthcare practice marketing, marketing, practice marketing, Relationship Marketing

Internal Marketing for Healthcare Practices [Easy Definition]

by Dr. Kelley Mulhern Leave a Comment

Dr-Kelley-Pendleton-Internal-Marketing-for-Healthcare-Practices-Red-PenChances are, when you graduated from your healthcare education institution, you didn’t have a strong background in marketing. If you had to define internal marketing for healthcare practices could you do it? For most providers, the answer is no, yet internal marketing is critical to the success of a practice. If you’re among the majority in this case, take a deep breath. I’m going to give you an easy definition you can use when developing your marketing strategy.

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Filed Under: blog Tagged With: Dr. Kelley Mulhern, effective marketing, external marketing, internal marketing, Internal marketing for healthcare practices, marketing, marketing strategy

5 Steps to Create Your Healthcare Marketing Calendar [Connections CalendarTM]

by Dr. Kelley Mulhern Leave a Comment

 

marketing calendar DrKelley Pendleton.comWhen was the last time you created a healthcare marketing calendar for your practice? Perhaps the single most critical component of a successful healthcare practice is planning.  You develop the floorplan of your office, you plan the look and tone of your business cards and brochures, you design the décor of your rooms, and you plan the care you provide to your clients. Likewise, you should intentionally plan your practice marketing by creating a written marketing calendar. (I like to call the marketing calendar a Connections CalendarTM, because it details all the community connections you plan to make in the upcoming year.)

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Filed Under: blog Tagged With: Community Connections, connections calendar, Dr. Kelley S. Mulhern, external marketing, healthcare marketing, internal marketing, marketing calendar

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