marketing

Healthcare Marketing Goals -Set Your Annual Goals!

“What?” You might be asking.

“It’s time to set my annual healthcare marketing goals already?”

Yes! I know the year isn’t over yet and you’re still making progress on this year’s goals. But having the next year’s goals in place by the beginning of October gives you time to cement those goals in your subconscious.

I don’t typically recommend a specific way to create your goals…different ways work best for different people. You could produce S.M.A.R.T. goals as discussed by Tony Robbins. You could build D.U.M.B. goals as discussed by Brendon Burchard. (Seriously, check this out!) The important thing is that you find a goal-setting method that works for you and stick with it. I have a few tips to help you along the way:

Slow Summer Season

by Dr. Kelley Mulhern Leave a Comment

Summer is upon us, and that can mean a slow down in business for some. Let’s look at some ways to give your practice a boost during the slow summer season.

Step Up Your Projects

Now that things are quieter, you have time to devote to all those projects you neglected when things were hopping. And if you focus on the right ones, they can help drive business to your practice during the slow summer season.

Junk Food Marketing

by Dr. Kelley Mulhern Leave a Comment

Junk food marketing works in the short term, but it’s not a sustainable way to grow your practice. Make sure you aren’t a junk food marketer! Hot dogs

Have you ever read ingredient labels while food shopping? Almost everything is filled with sugar, even savory foods like bread and tomato sauce are loaded with the stuff! Why? Because it’s a cheap, lazy way to make food palatable. Is it good for you? Certainly not, but it’s cheap and easy. The same thing holds true for practice marketing.

Healthcare Marketing Mastermind Group

by Dr. Kelley Mulhern Leave a Comment

Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.

Healthcare Marketing and Zonkies [Dare to be Different!]

by Dr. Kelley Mulhern Leave a Comment

Healthcare marketing and Zonkies? Seriously, what’s the connection? Healthcare providers often do the same, old, tired events and activities for their healthcare marketing. Certainly there’s a place for those things…they became “standard marketing” (or “workhorses”) because they were effective or provided useful information. We don’t want to throw them out completely…but consider enhancing them with some new, fresh, and interesting healthcare marketing activities where you dare to be different! (The zonkey!)

That’s right! Think outside of the box. Pretend there is no box! Be clever. Be unique with your marketing. Stand out from the crowd of healthcare providers clamoring for the public’s attention…

6 Signs Your Healthcare Practice Marketing is Failing

by Dr. Kelley Mulhern Leave a Comment

Sometimes the harder we work, the less effective we are, and the same can be true for practice marketing. This blog will explore 6 signs your healthcare practice marketing is failing and what to do about them.

Sign #1: You find yourself working harder, yet producing fewer results. For example, you’re doing more marketing events, but have the same number of new patients each month. Like a hamster on its’ wheel, you can’t seem to make any marketing progress. Tip: Do less marketing with more focus, planning, and intention. Create a written Connections Calendar™. If you need help with this, my Ramp Up For Success Package! is perfect for you. Click here for details.

Internal Marketing for Healthcare Practices [Easy Definition]

by Dr. Kelley Mulhern Leave a Comment

Chances are, when you graduated from your healthcare education institution, you didn’t have a strong background in marketing. If you had to define internal marketing for healthcare practices could you do it? For most providers, the answer is no, yet internal marketing is critical to the success of a practice. If you’re among the majority in this case, take a deep breath. I’m going to give you an easy definition you can use when developing your marketing strategy.

Mid-Year Goal Check

by Dr. Kelley Mulhern Leave a Comment

Can you believe we’re halfway through the year! It’s time for a mid-year goal check so we can see how far we’ve come and how far we have to go before the end of the year.

Review Your Goals

Earlier, we discussed setting goals . Because summer is slower for many practices, now is the ideal time to track your progress. Look at each goal. Why was it important? If you don’t have a good answer for that question, you aren’t likely to stick to those goals. Reaching a goal requires sacrifice, and if the goal isn’t compelling, you aren’t going to be motivated to work towards it.