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Dr. Kelley

Healthcare marketing resources for private practices.

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Sage Publishing
(2021-05-02)
110 pages
$9.95
ISBN: 978-0-9972263-0-0
Click Here to Buy the Printed Book -$9.95

Click Below to Buy the e-Book Versions $2.99

Kindle (Amazon)

Recent Posts

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  • Thanks, Gratitude, and Appreciation…and Healthcare Marketing

Archives

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Transitioning To A Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

To transition or not to transition, that is the question. What are the factors involved in transitioning to a concierge practice?Spring

Education

The biggest fear most doctors have when they consider transitioning to a concierge practice is the loss of patients. When many patients hear the words “concierge practice” they think they can’t afford it.

This is where education comes in. Educating your patients on what this transition means is the single biggest factor that will determine whether your transition succeeds or fails. That means you will have to go above and beyond to help your patients understand that yes, they can still see you and no, they won’t go broke doing so.

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Filed Under: blog Tagged With: building a DPC practice, concierge medicine model, concierge model, concierge practice, direct primary care practice marketing, Dr. Kelley S. Mulhern, marketing calendar

Healthcare Practice Marketing Indecision

by Dr. Kelley Mulhern Leave a Comment

Dr Kelley Pendleton Healthcare Practice Marketing ConfusionHealthcare practice marketing indecision can cripple your practice growth and stability. Wow, that’s a pretty bold statement…but it’s true. Indecision can result from a lack of focus, certainty, information, or confidence. Since most healthcare professionals receive little education in how to successfully conduct healthcare practice marketing, it’s no wonder they struggle to make strategic marketing decisions.

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Filed Under: blog Tagged With: certainty, clarity, Community Connections, Dr. Kelley S. Mulhern, healthcare practice, healthcare practice marketing, marketing calendar, practice marketing, strategic marketing

6 Signs Your Healthcare Practice Marketing is Failing

by Dr. Kelley Mulhern Leave a Comment

Drowning HandSometimes the harder we work, the less effective we are, and the same can be true for practice marketing. This blog will explore 6 signs your healthcare practice marketing is failing and what to do about them.

Sign #1: You find yourself working harder, yet producing fewer results. For example, you’re doing more marketing events, but have the same number of new patients each month. Like a hamster on its’ wheel, you can’t seem to make any marketing progress. Tip: Do less marketing with more focus, planning, and intention. Create a written Connections Calendar™. If you need help with this, my Ramp Up For Success Package! is perfect for you. Click here for details.

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Filed Under: blog Tagged With: burnout, Community Connections, conversion, internal marketing, marketing, marketing calendar, practice marketing

5 Steps to Create Your Healthcare Marketing Calendar [Connections CalendarTM]

by Dr. Kelley Mulhern Leave a Comment

 

marketing calendar DrKelley Pendleton.comWhen was the last time you created a healthcare marketing calendar for your practice? Perhaps the single most critical component of a successful healthcare practice is planning.  You develop the floorplan of your office, you plan the look and tone of your business cards and brochures, you design the décor of your rooms, and you plan the care you provide to your clients. Likewise, you should intentionally plan your practice marketing by creating a written marketing calendar. (I like to call the marketing calendar a Connections CalendarTM, because it details all the community connections you plan to make in the upcoming year.)

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Filed Under: blog Tagged With: Community Connections, connections calendar, Dr. Kelley S. Mulhern, external marketing, healthcare marketing, internal marketing, marketing calendar

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