Healthcare practice marketing indecision can cripple your practice growth and stability. Wow, that’s a pretty bold statement…but it’s true. Indecision can result from a lack of focus, certainty, information, or confidence. Since most healthcare professionals receive little education in how to successfully conduct healthcare practice marketing, it’s no wonder they struggle to make strategic marketing decisions.
6 Signs Your Healthcare Practice Marketing is Failing
Sometimes the harder we work, the less effective we are, and the same can be true for practice marketing. This blog will explore 6 signs your healthcare practice marketing is failing and what to do about them.
Sign #1: You find yourself working harder, yet producing fewer results. For example, you’re doing more marketing events, but have the same number of new patients each month. Like a hamster on its’ wheel, you can’t seem to make any marketing progress. Tip: Do less marketing with more focus, planning, and intention. Create a written Connections Calendar™. If you need help with this, my Ramp Up For Success Package! is perfect for you. Click here for details.
5 Steps to Create Your Healthcare Marketing Calendar [Connections CalendarTM]
When was the last time you created a healthcare marketing calendar for your practice? Perhaps the single most critical component of a successful healthcare practice is planning. You develop the floorplan of your office, you plan the look and tone of your business cards and brochures, you design the décor of your rooms, and you plan the care you provide to your clients. Likewise, you should intentionally plan your practice marketing by creating a written marketing calendar. (I like to call the marketing calendar a Connections CalendarTM, because it details all the community connections you plan to make in the upcoming year.)