Healthcare practice marketing indecision can cripple your practice growth and stability. Wow, that’s a pretty bold statement…but it’s true. Indecision can result from a lack of focus, certainty, information, or confidence. Since most healthcare professionals receive little education in how to successfully conduct healthcare practice marketing, it’s no wonder they struggle to make strategic marketing decisions.
Healthcare Marketing Mindset Series: Pace Yourself
Healthcare Marketing Mindset Series: Pace Yourself
The way in which you think about marketing your healthcare practice – what I call your healthcare marketing mindset – is critical to the success of your business. In my last blog, we explored the difference between looking at your practice marketing as an expense versus as an investment. (To briefly recap, marketing your practice is an investment in the future health and success of your business, and should be viewed as such.) In today’s second installment of the healthcare marketing mindset series, I’d like to consider attitudes about time and pace as they relate to marketing.
What’s Your Story?
What’s Your Story?
What’s Your Story? Why did you enter healthcare practice? I’m honestly curious to know…what’s your story? What challenges did you experience along the way? How did you overcome those challenges and get to where you are today? For some, those challenges may have led to frustration, anger, or even a career change. In today’s healthcare environment it can be difficult to keep up with the changing regulations, provide high quality care to your patients, and maintain a positive attitude. For those of you who feel a little lost, I have a simple tip that may help.
Healthcare Practice Marketing for Introverts
Healthcare Practice Marketing for Introverts. Many healthcare professionals are introverts, and that can make healthcare practice marketing and self-promotion challenging. But don’t despair! Here are some tips to help even the most introverted healthcare professional to market their private practice effectively.
First, change your perspective on your activities. Instead of getting overwhelmed at the thought of “marketing,” “networking,” or “promotion,” change your terminology. Are you more comfortable with “connecting,” “helping,” or “sharing?” It sounds silly, but words are powerful.