Healthcare Practice Marketing for Introverts. Many healthcare professionals are introverts, and that can make healthcare practice marketing and self-promotion challenging. But don’t despair! Here are some tips to help even the most introverted healthcare professional to market their private practice effectively.
First, change your perspective on your activities. Instead of getting overwhelmed at the thought of “marketing,” “networking,” or “promotion,” change your terminology. Are you more comfortable with “connecting,” “helping,” or “sharing?” It sounds silly, but words are powerful.
Think back to that disappearing healthcare patient who’s been tickling the back of your brain. You know the one – we all have them. The patient who you thought was doing well…getting better…seemed happy…and then one day, just disappeared from your private healthcare practice. Perhaps they were a relatively new patient, or maybe they’d been part of your practice for years. Why did they leave? Did they move away? Were you so successful in your treatment they didn’t need you anymore? Maybe they got laid off and now can’t afford your services.
