Relationship Marketing

Membership Medicine

Practicing as an in-network provider can be the path of least resistance in terms of new patient acquisition. But if you want your dream practice, a membership medicine practice is worth the effort.

In-Network

It’s understandable that some practitioners choose to be in-network with insurance companies when they first open their practices. A new doctor hasn’t yet established a patient base, and when you’re in-network, you don’t have to work as hard to bring new patients indoor doors. The insurance company sends people to you by listing you as an in-network provider. open-966315_1280

The Mystery of the Disappearing Healthcare Patient

by Dr. Kelley Mulhern 1 Comment

Think back to that disappearing healthcare patient who’s been tickling the back of your brain. You know the one – we all have them. The patient who you thought was doing well…getting better…seemed happy…and then one day, just disappeared from your private healthcare practice. Perhaps they were a relatively new patient, or maybe they’d been part of your practice for years. Why did they leave? Did they move away? Were you so successful in your treatment they didn’t need you anymore? Maybe they got laid off and now can’t afford your services.

Maintain or Regain Your Healthcare Practice?

by Dr. Kelley Mulhern Leave a Comment

Maintain or Regain?

Maintain or Regain Your Healthcare Practice?

I had an interesting conversation with my husband Michael, last week. We were talking about how for most people…if they change nothing about their nutrition, exercise, and emotional health habits…today is the healthiest they’ll ever be. For the majority of people who don’t eat well…don’t exercise…and let stress run their lives…they lose health incrementally each day. Thus making today their healthiest day…pretty sobering thought, isn’t it?

Continuing Care

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One of the best areas to focus your marketing and patient education on is continuing care, especially if you are running or hoping to transition to a concierge practice.

Marketing Strategies for Massage Therapists Part 1

Cheaper to Keep ‘Em

Just as it’s less expensive to keep good employees than to continually hire new ones, it’s also cheaper to keep existing patients coming back than to always be marketing to find new ones. Happy patients also do a lot of the marketing work for you. They refer their family and friends to you. That kind of marketing costs you nothing and is the best endorsement you can receive.

The Cost of Good Employees

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Employees can make or break a practice. Even the best doctor can’t overcome a bad staff. If you want to keep your practice successful, you need to understand the cost of good employees. cost

The Front Line

We all know the cliché that your staff is the front line of your practice. They’re the first impression potential patients and patients get of your practice when they call or come into your office. And many of us emphasize this ad naseum to our employees.

Metrics to Measure By

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In order to gauge the success of your practice, you need to track certain data. In a sea of numbers, you need to know what metrics to measure by. ruler

Revenue Per Visit

It’s never easy to raise your fees but sometimes it’s necessary. You don’t want to do it arbitrarily, on January 1 for example, because it will seem to your patients, well, arbitrary!

Marketing Among the Madness

by Dr. Kelley Mulhern Leave a Comment

Summer is over and everyone’s lives are hectic again. When you’re marketing among the madness, make sure your message doesn’t get lost. Vacation

Vacation is Over

Summers tend to be slow for a lot of practioners. We hope you used your slow summer season productively. But summer is over now and we need to make up for the downtime and ramp up business through smart marketing. However, during this time of year, when people head back to reality, your marketing has to compete with all the other things vying for the attention of potential patients.

Financial Challenges Facing Physicians

by Dr. Kelley Mulhern Leave a Comment

There are unique financial challenges facing physicians. We earn more than the average person but we have some problems that our contemporaries do not.

Student Loan Debt

The average student loan debt for recent medical school graduates is nearly a staggering $200,000. The average salary for a primary care physician is $195,000 per year, the average for a specialist is $284,000, the average for an “alternative care provider” can be anywhere from $30,000 to $150,000. Add on another $8,000 in non-education related debt (most likely due to credit cards) and perhaps a mortgage. Being a resident or new in practice may not pay well, and there isn’t time for a second job, so a lot of life’s expenses get charged.

Up for Review

by Dr. Kelley Mulhern Leave a Comment

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Even if you haven’t intentionally created an on-line presence, you may still have an on-line presence. Whether you’re aware of it or not, you and your practice are up for review.

Buyer Beware

If you’re thinking of trying a new restaurant or hair salon, do you hop onto a site like Yelp to find out what others had to say about them? Many of us do, and increasingly, patients are doing the same before choosing a practitioner. A lot of patients are doing this, and as much of 85% of patients let these reviews influence their decision.

Junk Food Marketing

by Dr. Kelley Mulhern Leave a Comment

Junk food marketing works in the short term, but it’s not a sustainable way to grow your practice. Make sure you aren’t a junk food marketer! Hot dogs

Have you ever read ingredient labels while food shopping? Almost everything is filled with sugar, even savory foods like bread and tomato sauce are loaded with the stuff! Why? Because it’s a cheap, lazy way to make food palatable. Is it good for you? Certainly not, but it’s cheap and easy. The same thing holds true for practice marketing.