Healthcare marketing resources for private practices.
Employees can make or break a practice. Even the best doctor can’t overcome a bad staff. If you want to keep your practice successful, you need to understand the cost of good employees.
We all know the cliché that your staff is the front line of your practice. They’re the first impression potential patients and patients get of your practice when they call or come into your office. And many of us emphasize this ad naseum to our employees.
Patient education can make or break your practice. No amount of marketing can make up for a lack of patient education.
It sounds like a ridiculous question, but ask the average person what an orthopedist does. Answers might range from “I don’t know” to, “Something to do with knees.” But what if you’re an orthopedist who specializes in shoulders? A potential patient with a shoulder problem might pass you by because they don’t know orthopedists do more than deal with knee injuries.
It’s up to you to educate patients on what you do…everything you do.
Mastermind groups have been around for several decades, but have you ever thought of creating or joining a healthcare marketing mastermind group? A mastermind is a group that meets on a regular basis (typically monthly or quarterly) to share challenges, successes, and ask for feedback. The participants can be from the same profession or from a variety of professions. For a healthcare marketing mastermind, I’d recommend working with practitioners from various healthcare disciplines.
We examined the concept of internal marketing for healthcare practices in a previous blog. Let’s turn our attention now to the concept of external marketing for healthcare practices. Simply stated, [external marketing] for healthcare practices is any activity or event done outside the walls of your office to promote your practice. The most effective marketing strategies utilize a combination of internal and external marketing for practice success.
Can you believe we’re halfway through the year! It’s time for a mid-year goal check so we can see how far we’ve come and how far we have to go before the end of the year. 
Earlier, we discussed setting goals . Because summer is slower for many practices, now is the ideal time to track your progress. Look at each goal. Why was it important? If you don’t have a good answer for that question, you aren’t likely to stick to those goals. Reaching a goal requires sacrifice, and if the goal isn’t compelling, you aren’t going to be motivated to work towards it.
If you spend any amount of time speaking with healthcare professionals in private practice, it’ll quickly become clear as to their healthcare marketing mindset. In other words, what do they think about the concept of marketing their healthcare practice? I find this topic so interesting that I decided to write a series of blogs on the subject of practice marketing mindsets. This first installation will discuss the two main mental perceptions regarding the financial aspect of healthcare marketing.
