The BEST Healthcare Practice Building Advice I Can Give

Meet Dr. Kelley

I’m going to break a cardinal rule of online content marketing today. What rule is that, you ask? I’m going to share – in my very first blog – the single best piece of small business marketing advice I could give to a healthcare professional. I’m not going to make you pay for it. I’m not even going to make you wait for it. Are you ready? Here it is: The absolute best piece of relationship marketing advice I can give to a healthcare professional looking to grow their practice is to connect with your community. Sound simple enough? Let me explain.

Transitioning To A Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

To transition or not to transition, that is the question. What are the factors involved in transitioning to a concierge practice?

Education

The biggest fear most doctors have when they consider transitioning to a concierge practice is the loss of patients. When many patients hear the words “concierge practice” they think they can’t afford it.

This is where education comes in. Educating your patients on what this transition means is the single biggest factor that will determine whether your transition succeeds or fails. That means you will have to go above and beyond to help your patients understand that yes, they can still see you and no, they won’t go broke doing so.

Marketing a Membership, Direct Primary Care (DPC), or Concierge Practice

by Dr. Kelley Mulhern Leave a Comment

More and more physicians are transitioning from a traditional practice to a membership, DPC, or concierge practice. The three terms are often (mistakenly) used interchangeably. (The various ways to structure this type of practice will be discussed in future blogs, so stay tuned!)

If you’re thinking about making the leap, you’ve probably done enough research to know that one of the biggest issues for these practices is marketing.

Perhaps “marketing” is the wrong thing to focus on. Focus, instead, on patient education to help your current patients become comfortable and excited about the new practice model. This can smooth the transition and alleviate some of your patient-retention fears. (Plus it can also save you time and money since you won’t have to focus so much effort on constantly attracting new patients.)