A couple of weeks ago I attended several sessions of the virtual Influence and Impact Summit produced by Michael Hyatt of Platform University. It was seriously one of the best online summits I’ve ever participated in.  (If it happens again next year make sure you sign-up for the free event!) The speakers were insightful, the topics were impactful, and the take-aways were truly meaningful. In my last blog, I reviewed several quotes by the legendary John Maxwell. (Missed it? Check it out!) As I mentioned in that blog, I actually had two favorite sessions. And because I couldn’t pick a winner, I chose to talk about them in alphabetical order.

Creating a healthcare marketing calendar is a vital step for any successful medical practice. Just as you carefully plan your office layout, design your brochures, and structure patient care protocols, your marketing efforts deserve the same level of thoughtful preparation. A well-crafted marketing calendar—sometimes called a Connections Calendar—helps you map out all the community touchpoints and promotional activities your practice will engage in throughout the year.

Planning your healthcare marketing in advance allows you to maintain consistent patient communication and capitalize on seasonal opportunities. Rather than scrambling to create last-minute campaigns, a marketing calendar gives you the structure to build meaningful relationships with your community while efficiently managing your practice resources.