internal marketing - Dr. Kelley

6 Signs Your Healthcare Practice Marketing is Failing

Sometimes the harder we work, the less effective we are, and the same can be true for practice marketing. This blog will explore 6 signs your healthcare practice marketing is failing and what to do about them.

Sign #1: You find yourself working harder, yet producing fewer results. For example, you’re doing more marketing events, but have the same number of new patients each month. Like a hamster on its’ wheel, you can’t seem to make any marketing progress. Tip: Do less marketing with more focus, planning, and intention. Create a written Connections Calendar™. If you need help with this, my Ramp Up For Success Package! is perfect for you. Click here for details.

Internal Marketing for Healthcare Practices [Easy Definition]

by Dr. Kelley Mulhern Leave a Comment

Chances are, when you graduated from your healthcare education institution, you didn’t have a strong background in marketing. If you had to define internal marketing for healthcare practices could you do it? For most providers, the answer is no, yet internal marketing is critical to the success of a practice. If you’re among the majority in this case, take a deep breath. I’m going to give you an easy definition you can use when developing your marketing strategy.

5 Steps to Create Your Healthcare Marketing Calendar [Connections CalendarTM]

by Dr. Kelley Mulhern Leave a Comment

When was the last time you created a healthcare marketing calendar for your practice? Perhaps the single most critical component of a successful healthcare practice is planning. You develop the floorplan of your office, you plan the look and tone of your business cards and brochures, you design the décor of your rooms, and you plan the care you provide to your clients. Likewise, you should intentionally plan your practice marketing by creating a written marketing calendar. (I like to call the marketing calendar a Connections Calendar^TM, because it details all the community connections you plan to make in the upcoming year.)