Before we go off on a conspiracy tangent, let me clarify! While we certainly could have an interesting and compelling discussion about surveillance technology, drones, and Internet monitoring, that’s not the point of this blog. Instead, I wanted to remind you that our actions speak much louder than our words, and people are watching. (If you’re a parent, you probably have a few stories from your child-rearing days where this was embarrassingly obvious.)
Slow Summer Season
Summer is upon us, and that can mean a slow down in business for some. Let’s look at some ways to give your practice a boost during the slow summer season.
Step Up Your Projects
Now that things are quieter, you have time to devote to all those projects you neglected when things were hopping. And if you focus on the right ones, they can help drive business to your practice during the slow summer season.
Who Are Your Healthcare Patients?
Who Are Your Healthcare Patients?
As Seth Godin, marketing genius, once commented, “Everyone is not your customer.” In the solo healthcare practice realm, this can be re-stated to say that everyone is not your patient. What?!? A healthcare marketing consultant and published author is telling you not everyone is your patient? It’s true. On a superficial level, of course every single one of the billions of people on this planet aren’t your patients. Let’s look closer and use a specific example.
Be Your Local Healthcare Authority
If we polled 100 people in your community and asked them who the best [fill in your healthcare specialty here] is, would your name come up? Are you considered to “Be Your Local Healthcare Authority” in your field? If not, here are five things you can do to begin the process of being recognized as the local healthcare authority in your field.
1. Get involved in your community. The more your community gets to know you as a person, the more they will get to know and trust you in your professional capacity.