Maintain or Regain Your Healthcare Practice?
I had an interesting conversation with my husband Michael, last week. We were talking about how for most people…if they change nothing about their nutrition, exercise, and emotional health habits…today is the healthiest they’ll ever be. For the majority of people who don’t eat well…don’t exercise…and let stress run their lives…they lose health incrementally each day. Thus making today their healthiest day…pretty sobering thought, isn’t it?
In my own healthcare practice, I see patients struggling to regain their health…to get back to a point where they used to be. Therefore, this wasn’t the interesting part of the conversation for me. No…the interesting part of the conversation was when I realized the same truth can be seen in other areas of life. If a person changes nothing about his poor spending or saving habits, today may be the wealthiest he’ll ever be. If a business owner changes nothing about her inconsistent healthcare marketing habits, today may be the most successful she’ll ever be. Yikes!
This discussion reminded me of something I used to tell my patients. It’s far easier to maintain your health (with regular exercise, proper nutrition, and stress management) than it is to regain your health once you’ve lost it. The same is true for money…reputation…fluency in a foreign language…trust…hard drive backups…physical upkeep of a house or business…etc.
Take an honest look at yourself and your healthcare practice. Consider making a list of the things you continuously excel at as well as a list of those skills, abilities, or intangibles you’ve let slide. Why do you excel at the things on the first list – natural aptitude, practice, or force of will? How can you apply those same abilities to the second list? What steps can you take to maintain your business success? In what areas do you need to regain your skills?
If you haven’t already developed your 2017 personal and professional goals, there’s still time! And if you head over to my website, you can sign up for my FREE healthcare marketing tip of the month newsletter and receive a FREE goals workbook to download. As an added bonus, you’ll receive the first two chapters of my e-book, Community Connections! Relationship Marketing for Healthcare Professionals.
Please share your comments, suggestions, and stories at dr-kelley.com and help me create a larger community of successful healthcare professionals!
For more information on building community connections, I encourage you to read my book Community Connections! Relationship Marketing for Healthcare Professionals. If you want more valuable information about how to Connect with YOUR Community, you can find FREE healthcare practice marketing content, PowerPoint Presentation Jumpstart Kits, workbooks, blog articles, and my FREE “Practice Marketing Planner” Now!
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