When was the last time you created a healthcare marketing calendar for your practice? Perhaps the single most critical component of a successful healthcare practice is planning.  You develop the floorplan of your office, you plan the look and tone of your business cards and brochures, you design the décor of your rooms, and you plan the care you provide to your clients. Likewise, you should intentionally plan your practice marketing by creating a written marketing calendar. (I like to call the marketing calendar a Connections Calendar^TM, because it details all the community connections you plan to make in the upcoming year.)