blog - Dr. Kelley

Influence and Impact II: How Leaders Shape the Future

Expanding Your Reach: Impact and Influence in Practice

As you navigate your professional journey, embracing new ways to enhance your impact and expand your influence is crucial, especially in today’s competitive healthcare market. Consider the recent virtual event that sparked significant introspection and offered powerful strategies for professionals like you. Remember, the essence of influence lies in aligning with the needs of your organization and transcending personal comfort zones to enable growth.

5 Steps to Create Your Healthcare Marketing Calendar: A Strategic Guide

by Dr. Kelley Mulhern

Effective planning is a cornerstone of any thriving healthcare practice, from the logistics of daily operations to the intricate details of patient care. Just as you meticulously design the layout of your office and thoughtfully select your business materials, it’s equally important to strategize your marketing efforts. A healthcare marketing calendar—also known as a Connections CalendarTM—serves as an instrumental tool, capturing all the community engagement opportunities you intend to pursue over the coming year. Intentional planning of marketing activities can help foster meaningful community ties and support the growth of your practice.

Healthcare Marketing Goals: Strategies for a Thriving Practice

by Dr. Kelley Mulhern

Overview of Goals in Healthcare Marketing

In the realm of healthcare marketing, establishing clear goals is crucial for successful communication and patient engagement. This encompasses a range of strategies aimed at healthcare providers, including hospitals, clinics, and individual doctors, ensuring that they can connect effectively with the healthcare consumer.

Effective marketing strategies in healthcare should:

Build and maintain trust and reputation among patients.
Enhance patient experience through improved patient care.
Foster patient loyalty to the healthcare brand, leading to better patient retention.
Utilize multiple channels, such as social media, email marketing, and content marketing, to broaden brand awareness and facilitate patient acquisition.

What’s Your Story?

by Dr. Kelley Mulhern Leave a Comment

What’s Your Story?

What’s Your Story? Why did you enter healthcare practice? I’m honestly curious to know…what’s your story? What challenges did you experience along the way? How did you overcome those challenges and get to where you are today? For some, those challenges may have led to frustration, anger, or even a career change. In today’s healthcare environment it can be difficult to keep up with the changing regulations, provide high quality care to your patients, and maintain a positive attitude. For those of you who feel a little lost, I have a simple tip that may help.

Healthcare Marketing Goals -Set Your Annual Goals!

by Dr. Kelley Mulhern Leave a Comment

“What?” You might be asking.

“It’s time to set my annual healthcare marketing goals already?”

Yes! I know the year isn’t over yet and you’re still making progress on this year’s goals. But having the next year’s goals in place by the beginning of October gives you time to cement those goals in your subconscious.

I don’t typically recommend a specific way to create your goals…different ways work best for different people. You could produce S.M.A.R.T. goals as discussed by Tony Robbins. You could build D.U.M.B. goals as discussed by Brendon Burchard. (Seriously, check this out!) The important thing is that you find a goal-setting method that works for you and stick with it. I have a few tips to help you along the way:

Healthcare Practice Marketing for Introverts

by Dr. Kelley Mulhern Leave a Comment

Healthcare Practice Marketing for Introverts. Many healthcare professionals are introverts, and that can make healthcare practice marketing and self-promotion challenging. But don’t despair! Here are some tips to help even the most introverted healthcare professional to market their private practice effectively.

First, change your perspective on your activities. Instead of getting overwhelmed at the thought of “marketing,” “networking,” or “promotion,” change your terminology. Are you more comfortable with “connecting,” “helping,” or “sharing?” It sounds silly, but words are powerful.

Membership Medicine

by Dr. Kelley Mulhern Leave a Comment

Practicing as an in-network provider can be the path of least resistance in terms of new patient acquisition. But if you want your dream practice, a membership medicine practice is worth the effort.

In-Network

It’s understandable that some practitioners choose to be in-network with insurance companies when they first open their practices. A new doctor hasn’t yet established a patient base, and when you’re in-network, you don’t have to work as hard to bring new patients indoor doors. The insurance company sends people to you by listing you as an in-network provider. open-966315_1280

Small Hinges Swing Big Doors

by Dr. Kelley Mulhern Leave a Comment

A hinge is a small piece of metal that uses leverage and physics to move something much bigger than itself…a door. No, this blog isn’t about home or office repairs. This blog is about the huge impact minor changes can make in your practice.

Here’s a specific example: Years ago I worked in a high-end wellness-oriented chiropractic practice. Our ideal patients were those who were healthy and wanted to be healthier. We couldn’t understand why, given the office environment and energy, patients often returned to the pain conversation. Then we removed one phrase from our vocabulary. That phrase was “How’re you feeling today?”

Thanks, Gratitude, and Appreciation…and Healthcare Marketing

by Dr. Kelley Mulhern Leave a Comment

With Thanksgiving and the Holiday Season fast-approaching, I wanted to take this opportunity to discuss thanks, gratitude, and appreciation as they apply to your healthcare marketing strategy. (If these are not currently part of your marketing strategy, make sure to keep reading!)

The Mystery of the Disappearing Healthcare Patient

by Dr. Kelley Mulhern Leave a Comment

Think back to that disappearing healthcare patient who’s been tickling the back of your brain. You know the one – we all have them. The patient who you thought was doing well…getting better…seemed happy…and then one day, just disappeared from your private healthcare practice. Perhaps they were a relatively new patient, or maybe they’d been part of your practice for years. Why did they leave? Did they move away? Were you so successful in your treatment they didn’t need you anymore? Maybe they got laid off and now can’t afford your services.