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Physicist William Thompson, better known as Lord Kelvin, introduced a new way to measure temperature in 1848. Although the existence of an “absolute zero” was widely accepted in the scientific circles of his time, Lord Kelvin was the first to calculate the mathematical formula for the scale that bears his name. Like most scientists, Lord Kelvin was a proponent of measurement and is credited with saying, “If you cannot measure it, you cannot improve it.” “Metrics” are defined as a way to measure something, or as the result gained from measurement. They can (and should) be gathered for a multitude of purposes in any business.

Physicist William Thompson, better known as Lord Kelvin, introduced a new way to measure temperature in 1848. Although the existence of an “absolute zero” was widely accepted in the scientific circles of his time, Lord Kelvin was the first to calculate the mathematical formula for the scale that bears his name. Like most scientists, Lord Kelvin was a proponent of measurement, and is credited with saying, “If you cannot measure it, you cannot improve it.”

“Metrics” are defined as a way to measure something or as the result gained from measurement. They can (and should) be gathered for a multitude of purposes in any business. Let’s discuss nine key metrics you should be using in your chiropractic practice.

One of my favorite questions is: “If I talked to you the way you talk to you, would you like me?” The answer from most people is a resounding “NO!” Let’s face it. We all have voices in our heads.

Those voices can either cheer us on to greatness, or they can put us down and make us miserable. If you’re like the majority of people, your voices spend more time doing the latter than the former.

When was the last time you asked a client a question? Maybe 30 seconds ago? But, are you asking the right questions to elicit valuable and useful information? As a healthcare provider, you’ve likely spent hundreds of hours learning to ask the right questions to gather critical health information from your clients. These questions allow you to deliver an accurate diagnosis, render appropriate care, and provide prompt referrals when necessary. Is that where your questioning ends? If so, you’re missing out on a valuable source of business information for your practice.

One of my favorite questions is: “If I talked to you the way you talk to you…would you like me?” The answer from most people is a resounding “NO!” Let’s face it. We all have voices in our heads.

Those voices can either cheer us on to greatness, or they can put us down and make us miserable. If you’re like the majority of people, your voices spend more time doing the latter than the former.

When was the last time you asked a patient a question? Maybe 30 seconds ago? But are you asking the rightquestions to elicit valuable and useful information? As a health care provider, you’ve likely spent hundreds of hours learning to ask the right questions to gather critical health information from your patients. These questions allow you to deliver an accurate diagnosis, render appropriate care and provide prompt referrals when necessary. Is that where your questioning ends? If so, you’re missing out on a valuable source of business information for your practice!

One of my favorite questions is: “If I talked to you the way you talk to you, would you like me?” The answer from most people is a resounding “No!” Let’s face it, we all have voices in our heads. Those voices can either cheer us on to greatness or put us down and make us miserable. If you’re like the majority of people, your voices spend more time doing the latter than the former.

Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.

Let’s discuss a few different ways you can create your own supportive community of like-minded practitioners which, in turn, can help build your practice.

Operating a chiropractic practice requires you to think critically about many things including your equipment, techniques, documentation, financial goals, and the retention of patient and staff. These “hard” concepts and skills often demand much of your time and attention. As a result, less time is available to spend focusing on the mindset, energy and emotions behind your practice. In business literature, these softer concepts are referred to using the term strategic planning.

Strategic planning specifically refers to the purpose, mission, vision, values, goals and culture of your business. These intangibles create the very foundation of your practice, and should be given as much attention as the hard concepts and skills. But it doesn’t stop there: Strategic planning also should include a crystal-clear, written description of your ideal patient.

Many healthcare providers are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office.

Let’s discuss a few different ways you can create your own supportive community of like-minded practitioners which, in turn, can help build your practice.

Many health care providers, chiropractors included, are fortunate to enjoy the freedom and independence of owning their own businesses. However, the constant demands can lead to a lonely and isolating experience unless you make an effort to get out of your office. Let’s discusses a few different ways you can create your own supportive community of like-minded practitioners which, in turn, can help build your practice.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” – Lance Secretan

To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly? An authentic person is one who is genuine and truthful in their interactions; one whose words and actions are congruent. Build your practice with authenticity and watch it flourish.

“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.” – Lance Secretan

To extrapolate from the above quote, patients love healthcare providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly? An authentic person is one who is genuine and truthful in their interactions; one whose words and actions are congruent. Build your practice with authenticity and watch it flourish.

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“Authenticity is the alignment of head, mouth, heart, and feet – thinking, saying, feeling, and doing the same thing – consistently. This builds trust, and followers love leaders they can trust.“ – Lance Secretan

To extrapolate from the above quote, patients love health care providers they can trust. One way to earn the trust of your patients is by practicing with authenticity. What does that mean, exactly? An authentic person is one who is genuine and truthful in every interaction; one whose words and actions are congruent. Build your practice with authenticity and watch it flourish!

When given an option, it stands to reason that people prefer to do business with those they know, like, and trust. However in today’s world – where your patients can exhaustively research their condition, diagnosis, treatment options, and treatment providers – they may have formed their opinion of you before you’ve even met. If that’s the case, how can you help people get to know, like, and trust you – before they meet you – in order for them to want to become a patient in your practice?

When given an option, it stands to reason that people prefer to do business with those they know, like and trust. However, in today’s world – where your patients can exhaustively research their condition, diagnosis, treatment options and treatment providers – they may have formed their opinion of you before you’ve even met. If that’s the case, how can you help people get to know, like and trust you – before they meet you – in order for them to want to become patients in your practice?

In school you were taught to actively listen to the patient, to use understandable language, to maintain appropriate eye contact, to be clear, confident, and direct, to allow ample time for questions, and so on. That’s valuable information and it promotes interpersonal communication in any context.

Now it’s time to dig a little deeper and look at improving patient communication systems.

In the educational experience of most healthcare practitioners, business and marketing are overlooked topics. Therefore, when you graduate with your certificate, degree, or diploma, you may be very skilled in your chosen discipline, but feel ill-equipped to run and market your healthcare practice. Remember, your practice is a business and must be treated as such in order to flourish.

In the educational experience of most healthcare practitioners, business and marketing are overlooked topics. Therefore, when you graduate with your certificate, degree, or diploma, you may be very skilled in your chosen discipline, but feel ill-equipped to run and market your healthcare practice.

In the educational experience of most health care practitioners, business and marketing are overlooked topics. Therefore, when you graduate with your certificate, degree or diploma, you may be very skilled in your chosen discipline, but feel ill-equipped to run and market your health care practice. Remember, your practice is a business and must be treated as such in order to flourish.

Like most business owners, you want your practice to grow and prosper in the years to come. But with all the available options to help you market your business, it can be overwhelmingly difficult to choose from among them.